Visual identity system guidelines
Logo structure
Three interlocked letter T’s form a letter M to represent the host Michigan/UMich. They also reveal the TTT in ISTTT25, with the number 25 nestled in the negative space between the T’s.
Primary logo
Negative space
Primary palette
Maize
#FFCC06
Blue
#11284A
Secondary palette
Red
#DF3B4F
Green
#03A99E
Golden
#C49A6C
Secondary logo — Dynamically colored logos for identification
To increase interactivity, the logo’s color scheme can be made dynamic. In the four-color version, the colors can be interchanged to ensure no two “adjacent” regions share the same color, in accordance with the four-color theorem. Consequently, the logo can function as a QR code generator, assigning a unique pattern to each participant based on their submission ID or badge number. This essentially transforms the logo into a computer-programmed design.
Secondary, four-color
Example of color shuffling for encoding ID
Applications in badges